AFL | Company Information

Alan is proficient in the undertaking of Risk Assessments, Event Safety Plans, Operating Schedules, accident investigation, exhibition safety, auditing workplaces and working practices.

Alan has lectured to senior Police Officers, Fire Brigade Officers, Medical Service Providers and Licensing Authorities.  Alan has also lectured to the Institute of Licensing Officers (ILO) as well as conducts Risk Assessment seminars and delivers in-company event safety training programmes.

During the COVID-19 crisis, Alan has participated in and been a lead speaker in many on-line Industry Think Tanks and Training programmes as well as providing advisory services to the Wedding Business Association.

Prior to the launch of AFL Associates in 2006 Alan worked with Capita Symonds, whilst there wrote the Venue Safety Management Plans and the Event Risk Assessments for the Athens Olympic Games.  In 2009 Alan was appointed as the Principle ESO on the G20 Summit at London’s ExCel Exhibition Centre and fulfilled the same role on the Afghanistan Conference for the Commonwealth & Foreign Office.

Alan was appointed by L2012C (A subsidiary of LOCOG) as the Principal H&S Consultant for the Opening and Closing Ceremonies of the 2012 Olympic and Paralympic Games.  This appointment was extended by LOCOG to include the Olympic and Paralympic Torch Relay.

From 2002-2006 Alan acted as Technical and Health & Safety Manager at the Earls Court and Olympia Exhibition Centres.

Alan holds a NEBOSH Certificate and a Personal Licence.

Debbie joined AFL Associates Ltd as a Director in 2019 having worked in a freelance capacity as an Event Safety Advisor for the previous 9 years covering large corporate and public events in the UK and overseas.

From 1994 – 2010 Debbie fulfilled a number of Venue Management roles with the Earls Court & Olympia Group including Halls Director, Olympia where she was instrumental in the development of venue Rules, Regulations, Safety Management and Operational Procedures, Emergency Planning and Crisis Management Plans as well as the initial development of the ‘eGuide’.  Debbie holds a NEBOSH Certificate Distinction.

Steve is highly qualified in both health and safety and fire safety and a Chartered Member of IOSH (CMIOSH) and an Associate Member of the Institution of Fire Engineers (AIFireE) Both of these accreditations are senior in their respective areas and gives him a highly respected position in the industry.

Steve has provided health and safety consultancy services for over 20 years, and is retained by AFL Associates for his encyclopaedic knowledge as has an extensive array of experience including Events, Housing, Construction, Transport, Workplace transport, Further Education, Office environments and Fire Safety.

Steve Beaton is an internationally experienced NEBOSH Certified and IOSH affiliated Health and Safety Professional.  With a background in civil engineering and site management, Steve has applied his transferable skills to the live events industry since the mid 1990’s.

Steve acts as an Event Safety Advisor for events in the UK, Europe and Middle East and works closely with AFL Associates on a diverse range of projects.

Steve gained a Bachelors Degree with the Open University and a Masters with the University of Wales.

Danielle has spent 24 years working in the Event industry, with roles and responsibilities ranging from event organising to event safety management in the UK & overseas.  The past 19 years have been specifically in the area of Health and Safety Management.

In 2011 Danielle started db safety management ltd offering advisory services to a large number of corporate clients, production companies and event organisers for live events, conferences, product launches,  exhibitions and TV.

Danielle works alongside AFL Associates as an Event Safety Advisor on a number of projects and events in the UK and overseas.

Danielle holds a NEBOSH General certificate (Distinction) and Nebosh Fire Safety & Risk Management.

Danielle has also undertaken further training in ‘Understanding and Implementing BS 8901 – Sustainable Events Management’, ‘Crowd Dynamics’, First Aid, Food Hygiene and most recently ‘ScreenSkills Coronavirus basic awareness on production training’.